Exercise – Areas of Practice

Areas Of Practice

Collect examples of graphic design you find interesting from a range of categories. Use these to reflect on what types of graphic design you’re interested in exploring or working with. Can you identify any common threads in the designs you’ve chosen? 

Summarise your results into keywords and using this text, design a postcard that references some of the examples you found. 

I started this exercise by going off on a bit of a tangent, I got caught up in looking for different areas of design rather than choosing what I like and organising my findings. Once I’d taken a step back and thought about it, I decided to keep my initial brainstorm in, because I found it useful and it isn’t completely irrelevant.


I then put together a collection of images that I liked based on their visual appeal.

(References at the bottom of post)

Packaging – I like the detail on these, they have details that are thought out, and give a wholesome feel. The Twinings box still has its traditional  branding, but has been redesigned so that it is not outdated.

Belvior bottle Belvior labelTwiningsYeo Valley

Poster/card – These both have a mixture of typography and collage. They’re not overcrowded.

Flyer Card

Triumph ad – Mixture of illustration and photography

Triumph ad

Varoom paper – I love the lay out of the paper, with the large images and a whole column for a quote, it looks like it is effortless to read. In the second photo, I like the simple photo with the handwritten labels.

Varoom layout Varoom image

Infographic – Digestable info, bright and clear

Millenium Falcon Infographic

Provoking Campaigns – Strong images with little text creates a new perspective.

StudioSmack-thumb-400x555-152170 There+Yet? breastfeedingad

Dada, J Heartfield – Changing the use of pictures with collage, making something new (in this case a message)

yet-it-moves a-berlin-saying

Meme – Using popular culture to voice your opinion.


Notes on images, themes and interests

Sketchbook-1 Sketchbook-2

Link to GD1 greetings cards


I went back over my previous brainstorms and highlighted key words, then went on to expand on them to create ideas for my post card.



I gathered a collection of images to create a collage because I felt that this would best show my visual taste. Some images I found online (referenced at bottom of the post) and some are my own. I used the brainstorm to put my visuals together in illustrator.

Screen Shot 2015-11-09 at 17.51.58 Screen Shot 2015-11-10 at 19.57.54 Screen Shot 2015-11-10 at 20.08.33 Screen Shot 2015-11-10 at 20.27.17 Screen Shot 2015-11-10 at 20.39.38


Areas of practice postcard

The main points I wanted to get across was how I like graphic design that appeal to the human condition, what makes us, us – our minds and emotions. This, I feel, is how graphic design succeeds in its various applications.

The typeface choices were based on how I interperate the words on individual basis, emphasising how they are communicated.


“Collect some examples of graphic design you find interesting” – This was my first issue! I could have spent weeks on this part alone.

After taking some time out to complete other subjects, I had to refamiliarise myself with the design process, so that alone was valuable. I think that I have successfully identified my interests and communicated them clearly. Each aspect of my postcard has a clear reason for being there and overall the piece has a obvious nod to my inspirations (Dadaism and Carson), using my own developing voice.

Response to tutor feedback

My research here shows predominantly marketing and point of sale design. Whilst sitting and thinking about design, these are the areas that come to mind. There are other elements that I am aware of but just didn’t think of at the time. I think I have quite a blinkered view of ‘graphic design’ in that I automatically think of of computer generated or manipulated imagery – a habit that I need to break. Book, magazine, catalogue and brochure layout are areas that I struggle to find inspiration in. I love the idea of stop motion using illustration or photography.

Obviously there are amazing stop motion movies, well known for their technique, like Ardman the makers of Wallace and Gromit and Shaun the Sheep. And Laika, the makers of Boxtrolls.  But in a bid to find something that shows how accessible a medium this is, I found a couple of examples which demonstrate that stop motion can be created in ways that are as simple or complex as you like, which allows a lot of freedom.



This is potentially something that I think I could successfully create.

My tutor suggested that my postcard is ‘confused’, though the message is apparent. I suspect that is only because of my notes during the design. Looking back, I think that I lost my train of thought a bit! The overall idea to provoke thought and emotion (heart and brain) is clear, but the circles lack any obvious reasoning. I’m sure at the time it was to do with linking thought and process, so I changed the plain circles for a ‘spirograph’ type design, where all the shapes are linked together. This called for a rethink with the composition.

Areas of practice postcard v2-01


Jonathan Wenske and Kris Haro, (2014), breastfeeding ad table for two [ONLINE]. Available at: http://www.blackcelebkids.com/2014/05/20/breastfeeding-ad-stirs-online-debate/ [Accessed 09 November 15].

Studio Smack, (2014), StudioSmack-thumb-400×555-152170.jpg [ONLINE]. Available at: http://www.campaignbrief.com/2014/05/studio-smack-creates-thought-p.html [Accessed 09 November 15].

Stop The Beauty Madness, (2014), There+Yet? [ONLINE]. Available at: http://www.stopthebeautymadness.com/the-campaign-temp-stall/there-yet [Accessed 09 November 15].

Michael Cerwonka, (2012), Millenium Falcon Infographic [ONLINE]. Available at: https://www.techdirt.com/articles/20120531/07313919143/darth-vader-is-most-successful-star-wars-character-ever-still-no-return-jedi-residuals-actor.shtml [Accessed 09 November 15].

JohnHeartfield, (1943), And Yet it Moves! [ONLINE]. Available at: http://www.johnheartfield.com/John-Heartfield-Exhibition/john-heartfield-art/political-art-museum/john-heartfield-political-art [Accessed 09 November 15].

JohnHeartfield, (1929), A Berlin Saying [ONLINE]. Available at: http://www.johnheartfield.com/John-Heartfield-Exhibition/john-heartfield-art/political-dada-art/political-art-books/german-dada-art-heartfield [Accessed 09 November 15].

Unknown, (2015), Brain_picture [ONLINE]. Available at: https://britishgeriatricssociety.wordpress.com/category/dementia/ [Accessed 09 November 15].

Unknown, (2015), Front Brain [ONLINE]. Available at: https://s-media-cache-ak0.pinimg.com/736x/34/3f/5f/343f5f71490a6c0a2087f84145400e8a.jpg [Accessed 10 November 15].


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